Tuesday, December 21, 2004

Thank Wal-Mart for helping Salvation Army overcome the Target loss

Hi everyone - The following is the text of an email I received today from the American Family Association. Becca and I were at Walmart last night and were excited to see the Salvation Army kettles there. I had no idea what Walmart was doing to help the Salvation Army and needy families this Christmas season. Please read the email and act as you feel lead.

Folks dropping money in Salvation Army kettles at Wal-Mart stores can make their money go twice as far. The world's largest retailer announced last Thursday it would match up to $1 million in donations.

The company said the clock started Thursday on the match and runs through Christmas Eve.

Wal-Mart is helping raise money for needy families, while the Target Corporation continues to serve as this year's "Ebenezer Scrooge." Earlier this year, Target told the Salvation Army to "take a hike" with its red kettles, refusing to allow them to raise much needed funds to help children this Christmas.

"We hope our customers join us in donating what they can to benefit an organization that does so much in our communities to serve families in need," Wal-Mart spokeswoman Betsy Reithemeyer said in a news release. "The Salvation Army red kettles and the bell ringers are truly a holiday tradition worth keeping."

The Salvation Army said the kettle donations are spent locally and said the Wal-Mart match will extend local donations.

I hope you will consider making your Christmas purchases with companies, like Wal-Mart, who support one of the nation’s most beloved charities, the Salvation Army.

In the meantime, please take a moment to thank Wal-Mart for supporting the good work of the Salvation Army.

Send your email to Wal-Mart now!

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